When to Use This Template
Use this template when you want to announce:
- A company milestone (anniversary, expansion, rebranding)
- Executive appointments or leadership changes
- A major partnership or merger/acquisition
- Opening a new office, entering a new market, or other organizational changes
Template Structure
1. Headline
What: A concise, newsworthy statement of the announcement.
Tips: State the key news right away.
Example:
- “[Brand Name] Announces Expansion into [New Market]”
- “[Brand Name] Appoints [New Executive] as [Position]”
2. Subheadline
What: Briefly expand on the main news or add context.
Example:
- “The company’s new [office/partnership/leadership] will support rapid growth in [region/industry].”
3. Opening Paragraph
What: Introduce the news—who, what, when, where, and why it matters.
Example:
- “[City, Country] — [Brand Name] announced today [the milestone/appointment/expansion], further strengthening its presence in [market/industry]. The new [initiative/executive/office] will begin operations on 2025.”
4. Details & Background
What: Provide supporting information and context about the announcement.
Example:
- “This move comes as [Brand Name] responds to growing demand for [service/product] in [region/sector]. The company has experienced [growth/statistic] over the past [period].”
5. Executive Quot
What: A comment from a senior leader or relevant spokesperson.
Example:
- “We are thrilled to [expand/announce/appoint],” said [Name, Title]. “This development reflects our commitment to [mission/goal].”
6. Additional Details
What: Mention any related plans, goals, or future initiatives.
Example:
- “[Brand Name] plans to invest in [area], with further expansions expected over the coming year.”
7. Boilerplate (About the Company)
What: Standard company description.
Example:
- “About [Brand Name]: [Boilerplate]. For more information, visit [website].”
8. Media Contact
What: Contact information for press inquiries.
Example:
- Media Contact:
[Name]
[Title]
[Email]
[Phone]
[Website]
Notes & Best Practices
- Stick to the facts: Company announcements should be clear and informative, not overly promotional.
- Be transparent: If the announcement affects stakeholders, be open about changes and expectations.
- Use consistent messaging: Align with your company’s broader communication style.
- Proofread: Double-check names, dates, and figures.