Event Announcement Press Release Template
When to Use This Template
Use this template when announcing:
- An upcoming conference, seminar, webinar, or launch event
- A major public event or participation in an industry expo
- Any significant company-hosted or sponsored event
Template Structure
1. Headline
What: A clear, exciting announcement of the event.
Example:
- “[Brand Name] to Host [Event Name] on [Date]”
- “[Brand Name] Announces [Event Type/Title], Bringing Together [Audience/Industry]”
2. Subheadline
What: The main highlight or unique aspect of the event.
Example:
- “The event will showcase [keynote speakers, innovations, workshops, etc.].”
3. Opening Paragraph
What: Key facts: what the event is, who is organizing, when, where, and why it’s significant.
Example:
- “[City, Country] — [Brand Name] will host [Event Name], a [type of event], on 2025 at [venue/location]. The event will bring together [target audience] to [purpose/highlight].”
4. Event Details
What: Include agenda, topics, speakers, and what attendees can expect.
Example:
- “Attendees will have the opportunity to participate in [workshops/panels], hear from [key speakers], and network with leaders from [industry/sector].”
5. Executive or Organizer Quote
What: A statement from a key organizer, executive, or speaker.
Example:
- “We are excited to host [Event Name],” said [Name, Title]. “This event aims to [goal/impact].”
6. Registration & Access
What: How to register, ticket info, and where to find more details.
Example:
- “Registration is open at [event website/link]. Early bird rates are available until 2025.”
7. Boilerplate (About the Company)
What: Standard company description.
Example:
- “About [Brand Name]: [Boilerplate]. For more information, visit [website].”
8. Media Contact
What: Press inquiry details.
Example:
- Media Contact:
[Name]
[Title]
[Email]
[Phone]
[Website]
Notes & Best Practices
- Highlight the “why”: Make clear why the event is important or different.
- Include logistical details: Date, time, location, and registration should be prominent.
- Mention keynote speakers or special sessions: These attract attention.
- Use a call to action: Tell readers how to participate or register.