When to Use This Template
Use this template when you want to:
- Showcase a customer or partner success story
- Announce significant results achieved through your product or service
- Highlight a unique case study that demonstrates your solution’s value
Template Structure
1. Headline
What: A short, impactful headline emphasizing the achievement or transformation.
Tips: Focus on the tangible result or the impressive story.
Example:
- “[Brand Name] Helps [Client Name] Achieve [Key Result]”
- “[Client Name] Transforms [Industry/Process] with [Brand Name]’s [Product/Service]”
2. Subheadline
What: One sentence summarizing the key outcome or benefit.
Tips: Highlight what makes this story stand out.
Example:
- “With [Product/Service], [Client Name] reduced costs by [X]% in six months.”
3. Opening Paragraph
What: Summarize the case—who, what was the challenge, and the outcome.
Tips: Be concise and focus on the before/after transformation.
Example:
- “[City, Country] — [Brand Name] has partnered with [Client Name], enabling them to [achieve result] by implementing [Product/Service]. Facing [challenge], [Client Name] sought an innovative solution.”
4. The Challenge
What: Briefly describe the client’s or customer’s problem or need.
Tips: Show the context—why was a change needed?
Example:
- “[Client Name] struggled with [problem], which affected [business area]. They needed a way to [desired outcome].”
5. The Solution
What: Explain how your product or service addressed the challenge.
Tips: Be specific—mention features, processes, or unique approaches.
Example:
- “By adopting [Brand Name]’s [Product/Service], [Client Name] was able to [solution]. The implementation included [details].”
6. Results
What: List the measurable outcomes, improvements, or business impact.
Tips: Use statistics, timeframes, and quotes if possible.
Example:
- “[Client Name] saw a [X]% increase in [metric], a reduction in [problem], and improved [business area].”
7. Executive or Customer Quote
What: A statement from your executive, the client, or an industry expert.
Tips: Quotes should add credibility and a personal touch.
Example:
- “Working with [Brand Name] allowed us to [achieve result] in record time,” said [Client Name, Title].
8. Call to Action
What: Guide the reader to learn more, request a demo, or contact you.
Tips: Keep it simple and direct.
Example:
- “To discover how [Brand Name] can help your business, visit [website] or contact us at [email].”
9. Boilerplate (About the Company)
What: Short summary about your company.
Example:
- “About [Brand Name]: [Boilerplate]. For more information, visit [website].”
10. Media Contact
What: Contact information for journalists.
Example:
- Media Contact:
[Name]
[Title]
[Email]
[Phone]
[Website]
Notes & Best Practices
- Be authentic: Use real data and direct quotes when possible.
- Focus on transformation: Clearly show the before-and-after impact.
- Keep it relatable: Explain the problem and solution in simple terms.
- Include visuals: Charts, before/after images, or client logos add impact.