Press releases must comply with journalistic ethics and editorial guidelines to be accepted by reputable media outlets.
Key Points:
- Always provide accurate, truthful, and verifiable information.
- Do not make exaggerated or misleading claims.
- Avoid plagiarism—cite all sources and original data.
- Respect privacy and consent when sharing personal stories or data.
Tip:
Familiarize yourself with each outlet’s specific editorial guidelines before submitting content.