Description:
Avoiding common errors ensures your press release is accepted faster and has a greater impact.
Frequent Mistakes:
- Overly long or complex sentences
- Excessive promotional or advertising language
- Failing to include key details in the headline or opening paragraph
- Using outdated or unverified information
Recommendations:
- Keep your writing concise and direct.
- Focus on news value, not marketing speak.
- Double-check all facts and data before submitting.
Tip:
Ask a colleague to review your release for clarity before sending it to the editorial team.